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Cultural Awareness Video

2 Mar 2022

Every community has a culture and identity and ways of doing things, which is something that should be considered when dealing with diverse communities.

The notion of diversity in the business environment goes beyond gender, race, and ethnicity in the age of globalisation.

As a result, employees now come from diverse backgrounds including religious and political beliefs, educational backgrounds, socioeconomic backgrounds, sexual orientations, cultures, and disabilities.

Leicestershire Cares is creating a short video on the importance for business members to embrace diversity and develop cultural awareness.

In the coming months, our video will be used as a training tool and will increase the importance of business members embracing diversity, establishing cultural awareness, and understanding the differences in attitudes, beliefs, ethics, and values between cultures.

The video will aim to inform business members how to engage with key stakeholders within the community and to amplify the voices of underrepresented groups in the workforce, in terms of Race, ethnicity and religion.

We would like to extend our thanks to Jessica Davies and Jerilee Foster from our business member Joules for volunteering their time to support us with the recording of the video.

In addition, we would like to thank our amazing community partners Antoin Akpom Achievements Foundation, Adhar project, and Project Polska for their input.

For more information about the project contact

Neetu Squire

Head of Community Development

To find more about what we do click on the links below

The Community Development Team

A Green partnership approach to tacking the #DigitalDivide

Power To Change | Leicestershire Cares

Our latest Community Development work!