ProHelp’s RKH aids Blaby and Whetstone Youth Club

A Leicester PR and advertising agency has donated its expertise to help a 50 year old club for children move into a new era with a new name, branding and website.

Thanks to the help, the newly renamed Blaby and Whetstone Youth Club is looking forward to its second 50 years with a new focus on helping more children and especially more girls to benefit from its work.

By the time of the Club’s 50th anniversary in May 2014 the 1960s pavilion will have been rebuilt thanks to £600,000 in grants from a variety of bodies, including the Football Foundation and Sport England.

Rock Kitchen Harris (RKH) gave 25 hours of its professional consultancy for free as part of its membership of Leicestershire and Rutland ProHelp, which has 36 member companies willing to help charities and community groups for no fee.

RKH’s donation, worth £2,200, saw the ProHelp founder member advise on naming and identity options for the Club and its pavilion and set up a website which the Club can run.

The former name – Blaby & Whetstone Boys Club – reflected its roots when a group of lads started the club in 1954. Now about 450 young people attend, either to play football or to use the pavilion which has been renamed as The Activity Centre.

Club chairman Brian Cleaver said: “Changing our statutory name and adopting a new centre name which would focus more on community use needed to be done sensitively and professionally if it was to have the desired impact.

RKH provided us with the expertise which as a charity we could not have justified if we had needed to meet the market cost regardless of how we felt its importance.

Leicestershire and Rutland Pro-Help provide the support and advice that charities such as ours would not normally be able to access”.

Rick Bywater, account manager at RKH, said: “The Club has been a pleasure to work with from the outset. All of the staff have the passion and desire to make a success of the new building, and the facilities this will bring to benefit the wider community. RKH is happy to help raise awareness for this good cause and hopes it will be successful for years to come.”



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